The well regarded family-owned local business is the first dealer to be given the Michelin stamp of approval in 2021.
As a Michelin Quality Centre advocate dealership, the company will enjoy and benefit from a number of advantages including access to free on-site staff training and participation in Michelin’s mystery shopper programme.
They will also receive a full audit of their digital presence – with expert advice from the Michelin team on maximising all online opportunities.