Turriff Tyres joins Michelin’s Quality Centre network

Turriff Tyres on Schoolhill in Turriff has become a member of the Michelin Quality Centre network

The well regarded family-owned local business is the first dealer to be given the Michelin stamp of approval in 2021.

As a Michelin Quality Centre advocate dealership, the company will enjoy and benefit from a number of advantages including access to free on-site staff training and participation in Michelin’s mystery shopper programme.

They will also receive a full audit of their digital presence – with expert advice from the Michelin team on maximising all online opportunities.


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