Moray Cup, the drink of choice with your chippy supper for people across the north-east of Scotland is no more.
Cott Beverages Ltd has confirmed local rumours that Moray Cup has reached the end of the line. The fruit flavoured drink that so many people in the north-east will remember with fondness is no more.
A statement issued by Cott Beverages said
We’re committed to ensuring that the Macduff production plant continues to be successful in light of the changing dynamics of the soft drinks industry, and as a result this means that we are having to make some difficult decisions in relation to our product offerings.
With the UK sugar tax approaching as well as the cost of materials, we have determined that we are no longer able to viably produce the Sangs Moray Cup range of drinks. We would like to thank our consumers for their loyalty and we appreciate that the brand will be missed. If at some point in the future circumstances change, then we will revisit our analysis on this range of products.
The Sugar Tax which comes in to force in April 2018 will see drinks with more than five grams of sugar per 100ml being levied by 18p per litre, while those with eight grams or more of sugar per 100ml will have an extra tax of 24p per litre.
On Wednesday night a bottle of Moray Cup appeared on Ebay for £3, after several hours of furious bidding the price had risen to £3.20! The new bottle of Moray Cup is listed until 1 November and it is thought the final price could reach almost £4.
A petition to Stop The Discontinuation Of Moray Cup has also been started and has over 450 supporters.