A recent NFU Scotland ‘Shelf Watch’ survey of supermarkets put Tesco in Turriff tops for supporting Scottish Beef.
The NFU Scotland mystery shopper visited the Turriff branch of Tesco between 3 and 7 October and found that 100% of the fresh beef cuts and steaks on sale in the store was branded as Scottish Beef.
Overall the shelf watch survey, found that out of the 14 stores surveyed, 74 per cent of the beef stocked was Scotch Beef. Only Tesco in Turriff, Bridge of Don and Aldi on Anderson Drive could boat a 100% record.
Whilst there was overall strong support, this did vary by the nine retailers, with secret shoppers in one Waitrose store finding no Scotch Beef products.
Although this is just a snapshot of the overall picture, these results demonstrate a clear drive from a number of retailers to support Scottish farmers and the Scottish beef industry.
Overall 14 supermarket stores were visited from Aberdeen to Edinburgh, and more than 2,800 packs of beef were counted. Tesco, Aldi and Lidl topped the chart with all three supermarkets stocking near 100 per cent Scotch Beef across all of their stores.
NFU Scotland Livestock Committee Chairman, Charlie Adam, commented
Today’s results demonstrate that support for Scotch Beef from Scottish retailers is a mixed bag. Credit must go to Tesco, Aldi and Lidl for their support for Scottish provenance for beef.
Scotch Beef rightly has a strong international reputation and it is clear that shoppers want to be able to eat Scotch Beef in Scotland. With Brexit negotiations on the horizon we need strong support for Scottish food and farming from Scottish retailers and we hope the sourcing of Scottish beef can be improved in the future.
Price deflation for meat continues to impact the industry and this is an ongoing concern for Scotland’s farmers and crofters, but it is positive to see strong demand for Scotch Beef by some large retailers.
While 97 per cent of the beef counted was either Scottish or British there was also an amount of imported beef. With uncertainty over the future trading relationship of the United Kingdom with the rest of the world we would like to see all retailers decrease their reliance on imported meat.
The overall result of the survey
Supermarkets – Total Packs – Scotch %
- Morrisons (Gyle, Edinburgh) – 178 – 68%
- M&S (Gyle, Edinburgh) – 224 – 46%
- Tesco (Corstorphine, Edinburgh) – 339 -98%
- Lidl (Dalry, Edinburgh) – 325 – 97%
- Co-op (Dalry, Edinburgh) – 122 – 75%
- Aldi (Gorgie, Edinburgh) – 237 -97%
- Sainsbury’s (Murrayfield, Edinburgh) – 156 – 28%
- Waitrose (Morningside, Edinburgh) – 132 – 0%
- Asda (Chesser, Edinburgh) – 237 – 58%
- Asda (Bridge of Dee, Aberdeen) – 248 – 72%
- Aldi (Anderson Drive, Aberdeen) – 128 – 100%
- Asda (Bridge of Don, Aberdeen) – 227 – 60%
- Tesco (Bridge of Don, Aberdeen) – 250 – 100%
- Tesco (Turriff) – 68 – 100%
TOTAL 2871 74%