A major campaign Ready For Winter has been re launched by the Scottish Government this week to encouraging everyone across the Scotland to think ahead and get ready for all forms of severe weather. A variety of organisations are supporting the campaign including Cosla, Scottish Water, ACPOS, The Energy Saving Trust, Met Office, NHS, Tesco, Sainsburys, Asda, Kwik-fit, Arnold Clark, Scotrail, the Scottish Retail Consortium, the National Federation of Retail Newsagents, the Scottish Grocery Federation, main airports across Scotland, 545 libraries and some of Scotland’s largest employers.
According to research published this week as part of the campaign only 40 per-cent of people in Scotland say they feel prepared for severe weather.
Launching the campaign, Minister for Transport and Veterans Keith Brown said
One of the key drivers behind this year’s campaign is to encourage everyone in Scotland to start thinking about how severe weather could impact them at home, before setting out on journeys, in their communities, and at their place of work.
Our weather can change quickly and this year we have already seen some people affected by floods and high-winds. We need to keep getting the message out to families, businesses and communities across Scotland about the need to get ready for all kinds of severe weather. Our preparedness campaign shows the simple steps we can all take to achieve this.
I am delighted that again we are working closely with the British Red Cross to deliver the campaign. We are also working in partnership with Scottish local authorities and a wide range of other partners across the public, voluntary and private sectors.
The Scottish Government’s ‘Ready for Winter?’ campaign, its second in partnership with the British Red Cross, provides information and advice on how to prepare and cope with severe weather including snow, ice, flooding and high-winds. It seeks to:
- Remind individuals and families of the risks and consequences of being underprepared for the impact of severe weather
- Offer information and advice on the simple steps that people, businesses and communities can take to reduce those risks
- Highlight the range of information, support and resources available across all sectors and all regions of Scotland
- Encourage as many people as possible to be ready for all kinds of severe weather this winter and beyond
The campaign includes a range of online resources and will feature integrated marketing activity across TV, local press, radio, news websites and social media, and is due to run until mid-November. A national roadshow will also take to the streets, visiting all local authority areas across the country, offering practical information and guidance on preparing for all kinds of severe weather.
Ready Scotland are running a programme of roadshows across the country over the next few weeks, the closest roadshow venues to Turriff are
- Aberdeen Tesco Aberdeen South 31st October
- Aberdeen Sainsburys Berryden Road 1st November
- Huntly Asda 2nd November
- Fraserburgh Tesco 3rd November
The Ready Scotland website has lots of information and advice for not only dealing with winter weather but also other types of emergency. The site also has links to smart phone apps that are designed to help you in an emergency.
Ready Scotland have also produced a winter driving tips leaflet, Drive safely this winter.