It may be approaching the time of year for scary outfits and blood-curdling films, but real life can be much more frightening when it comes to being involved in, witnessing or knowing someone who has been in a car accident.
The statistics are equally scary, 305 serious injuries were sustained in road traffic collisions in the Grampian area during 2010 and 37 people were killed on roads in the area last year with a quarter of those killed in the 17-25 age-group.
Safe Drive Stay Alive will be giving a real shock to fifth-year pupils in the north east from Monday, October 31 to Thursday, November 3 through a thought-provoking stage show and film that will tell the story of a tragic road accident.
The story unfolds with tales from the emergency personnel at the scene of the accident to families who take the dreaded call that their loved one has been hurt.
An evening show for the public will also take place on Wednesday, November 2 from 7.15pm and all shows are staged at the Beach Ballroom in Aberdeen.
Pupils in Aberdeen, Aberdeenshire and Moray will see the show over a week of performances by dedicated emergency service staff and volunteers, including a bereaved parent, who have given up their free time to drive home the road safety message.
Back for its seventh year, this year’s Safe Drive Stay Alive show will include three new cast members fire-fighter, Peter Smith (46 from Banff); paramedic, Scott Burnett (33 from Aberdeen) and doctor Caroline McNeill (31 from Aberdeen) who all join the show for the first time.
Chairman of the Aberdeenshire Community Safety Executive, William Munro, said
The real horror we face is the number of crashes involving young people on north east roads.
To date, over 32,000 people have seen Safe Drive Stay Alive. It would appear that it is having an impact as deaths from road traffic collisions in Grampian continues to reduce since the show began but we can never be complacent – one crash is one too many, one death devastates so many.
We still see, however, young drivers involved in collisions and everyone involved in the project is very passionate about getting the road safety message across to young people who have either just sat their test, or are about to.
We know that there are many reasons for crashes and SDSA is just one initiative that aims to reduce collisions on our roads as we urge people to drive safe and stay alive.
Safe Drive Stay Alive is sponsored by ExxonMobil and Petrofac and involves a number of partner organisations working together to improve road safety.
The partners are Aberdeenshire Council, Grampian Police, Grampian Fire and Rescue Service, Scottish Ambulance Service, NHS Grampian, Aberdeen City Council and Moray Council.
Petrofac’s group director of health, safety, security, environment and integrity assurance Chris Allen, said
Across the world, more than 3,000 people die in road accidents each day and as an international company with staff driving more than 77 million km per year, Petrofac is acutely aware of the risks that driving presents.
We are pleased to support these live performances which communicate powerfully and directly to young drivers the importance of road safety and driving safely.
Operations Manager for Mobil North Sea Staale Gjervik said
The Safe Drive, Stay Alive programme fits well with our approach to promoting safety awareness in our working environment where we aim to ensure that nobody gets hurt.
ExxonMobil supports community initiatives that benefit our neighbours and we are delighted to have played our part in bringing this project to the young people of the Grampian area.
Organisers warn that the show may not be suitable for children under the age of 16 due to the content.
The evening session is free and opens on Wednesday, November 2 from 7.15pm. For further information contact Kate Rigby on 01467 628439, by email email@example.com or just come along on the night.
More information on Safe Drive Stay Alive can be found using the links below.
Safe Drive Stay Alive will also be on Twitter via Aberdeenshire Council’s Twitter feed @Aberdeenshire using the hash tag #SDSA – so join the conversation and let us know what you think of the show on Facebook or Twitter.